Privacy Policy

Last updated: 15 August 2026

Ellie Smooth respects your privacy and is committed to protecting your personal information.

Ellie Smooth is operated by Haven & Halo Pty Ltd. This Privacy Policy explains how we collect, use, disclose and protect your personal information when you visit our website, make a purchase, communicate with us, or otherwise use our products and services (collectively, the “Services”).

Our online store is powered by Shopify, which enables us to provide our Services to you.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we refer to personal information, we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with Ellie Smooth, we may collect:

• Contact information, such as your name, email address, telephone number, billing address and shipping address.
• Order and transaction information, including products you purchase, return or enquire about, your order history and transaction details.
• Payment information necessary to process your purchase. Payment information is processed through Shopify and/or our payment providers.
• Account information, if you create a customer account, including your account details, preferences and settings.
• Communications with us, including information you provide when contacting us about an order, return, warranty claim or other enquiry.
• Device and technical information, including your IP address, browser type, device information and network connection.
• Website usage information, including pages and products you view, how you navigate our website, items you add to your cart and how you interact with our Services.
• Marketing preferences, including whether you have chosen to receive promotional communications from us by email or SMS.

How We Collect Personal Information

We may collect personal information:

• directly from you when you make a purchase, create an account, subscribe to marketing, contact us or otherwise provide information to us;
• automatically when you visit or interact with our website, including through cookies, pixels and similar technologies;
• from Shopify and other service providers that help us operate our business; and
• from marketing, analytics and other business partners where permitted by law.

Cookies and Similar Technologies

Our website may use cookies, pixels, tags and similar technologies to operate the website, remember your preferences, understand how visitors use our website, improve your experience and measure the effectiveness of our marketing.

These technologies may collect information such as your IP address, browser type, device information, pages viewed, referring or exit pages and the date and time of your visit.

You may be able to manage cookies through your browser settings and, where available, through the privacy or cookie controls provided on our website.

Disabling certain cookies may affect the functionality of some parts of our website.

How We Use Your Personal Information

We may use your personal information to:

• process payments and fulfil your orders;
• arrange shipping and delivery;
• send order confirmations, tracking information and other transactional communications;
• process returns, refunds and warranty claims;
• provide customer service and respond to enquiries;
• create and manage customer accounts;
• detect, investigate and prevent fraud or other potentially unlawful activity;
• maintain the security of our website and Services;
• understand how customers use our website;
• improve our products, website, Services and customer experience;
• measure and improve our advertising and marketing;
• send marketing and promotional communications where you have provided the appropriate consent or where otherwise permitted by law; and
• comply with our legal and regulatory obligations.

Marketing Communications

Where permitted by law and based on your preferences, we may send you information about Ellie Smooth products, launches, promotions, offers and other news by email or SMS.

You can unsubscribe from promotional emails at any time by using the unsubscribe link contained in our emails.

Where we offer SMS marketing, you can opt out in accordance with the instructions provided in the relevant message.

Opting out of marketing communications will not prevent us from sending you non-promotional communications relating to your orders, account, returns, warranty claims or other transactions with us.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to operate Ellie Smooth, including to:

• Shopify, which hosts and powers our online store;
• payment processors and financial service providers;
• fulfilment, logistics, postal and courier providers;
• technology, cloud hosting and IT service providers;
• customer support providers;
• analytics providers;
• advertising and marketing providers;
• professional advisers, where necessary;
• government authorities, regulators or law enforcement where required by law; and
• other parties where you direct us or consent to the disclosure.

We may also disclose information in connection with a business transaction, such as a merger, acquisition, restructuring or sale of all or part of our business.

We do not disclose your personal information to third parties for purposes unrelated to operating, supporting or marketing our business except where permitted or required by law.

Shopify

Our store is hosted by Shopify.

Shopify collects and processes personal information relating to your access to and use of our store to provide and improve its services and enable us to operate our online store.

Information submitted through our website may therefore be transmitted to and processed by Shopify and other service providers, including in countries outside Australia.

Shopify's own privacy practices are governed by its applicable privacy policies.

Analytics and Advertising

We may use analytics and advertising technologies to understand how customers use our website, measure the effectiveness of our marketing and display advertising that may be relevant to you.

This may include services provided by Shopify, Google, Meta and other advertising or analytics providers that we choose to use.

These providers may use cookies, pixels and similar technologies in accordance with their own privacy policies.

Where required, we will provide appropriate choices or consent mechanisms for these technologies.

Third-Party Websites and Links

Our website may contain links to websites, social media platforms or other online services operated by third parties.

We are not responsible for the privacy, security or content of websites or services that we do not control. We recommend reviewing the privacy policies of third-party websites before providing personal information to them.

Children's Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children where doing so would not be permitted by applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us using the details below.

Security of Your Personal Information

We take reasonable steps to protect the personal information we hold from misuse, interference, loss and unauthorised access, modification or disclosure.

However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

You should avoid sending sensitive or confidential information to us through unsecured communication channels.

How Long We Keep Your Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• fulfil orders and provide customer service;
• maintain appropriate business and transaction records;
• comply with legal, tax and accounting requirements;
• manage returns and warranty claims;
• resolve disputes; and
• enforce our agreements and policies.

When personal information is no longer reasonably required, we will take appropriate steps to delete or de-identify it where required by applicable law.

Your Privacy Rights

Depending on where you live, you may have rights relating to your personal information.

Australian customers

If you are in Australia, you may have rights under applicable Australian privacy laws, including rights to request access to personal information we hold about you and to request correction of inaccurate or outdated information.

You may contact us using the details below to make a privacy request or complaint.

Customers in other jurisdictions

If we make our Services available to customers in other countries or regions, you may have additional privacy rights under the laws applicable in your jurisdiction, including rights to access, correct, delete or obtain a copy of certain personal information.

These rights may be subject to exceptions and limitations under applicable law.

We may need to verify your identity before processing certain privacy requests.

International Data Transfers

Some of our service providers, including Shopify and other technology, analytics, marketing or payment providers, may process or store personal information outside Australia.

As a result, your personal information may be transferred to countries other than the country in which you live.

Where required by applicable law, appropriate measures will be used in connection with international transfers of personal information.

Complaints

If you have a question or complaint about how Ellie Smooth handles your personal information, please contact us first at hello@elliesmooth.com.

We will review your enquiry and respond within a reasonable period.

If you are not satisfied with our response, you may have the right to contact the relevant privacy or data protection regulator in your jurisdiction.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology, Services or legal and regulatory requirements.

When we make changes, we will update the “Last updated” date at the top of this policy and provide any additional notice required by applicable law.

Contact Us

If you have questions about this Privacy Policy, would like to exercise a privacy right, or wish to make a privacy complaint, please contact:

Ellie Smooth
Operated by Haven & Halo Pty Ltd
Email: hello@elliesmooth.com